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 Malaysian Media Congress 2007 "Understand the changing consumer behaviour" The advertising industry has been urged to go back to basics, in reaching out to consumers today. "Go back to principles of consumer marketing and understand the consumer,"said Celcom chief executive officer Datuk Shazali Ramly... Read More >>  Loyalty Programs for Shopping Malls 17-18 April 2007, 9am – 6pm, Shangri-La Hotel, Jakarta, Indonesia It was reported that eight of the ten largest malls in the world were in Asia by early 2007 and several more mega-malls in China and the United Arab Emirates are under construction. Quality aside, quantity of shopping malls being built is on the rise even within the same city or suburb. With hiked competition, how does one shopping mall maintain its regular shoppers? How can organizations work with shopping malls to add value to their customers? This session share with you the many case studies around Asia Pacific on how loyalty marketing program can drive truly commercial value for shopping malls. Join the AP Loyalty Marketing Summit 2007: Building Loyalty Strategies and Programs That Drive Truly Commercial Performance along with 9 other hot topics on loyalty marketing. For further information, visit www.cls.com.my/eventsAPLMS2007.htm or call Diana Seow at +603-2773 0716. Read More >>  Saatchi & Saatchi Launches Clio Hero Show, Starring Controversial Photographer Oliviero Toscani NEW YORK, Oliviero Toscani, creator and photographer of possibly the most controversial advertising campaign ever for the Italian brand Benetton and cofounder of Colors magazine.... Read More >> | ||
| ADOI EVENTS | ||
 Creative Integration Workshop HOW HIGH DO YOU WANT YOUR CREATIVITY TO GO? by John Merrifield After failing to make his surfing finance his outdoor pursuits, John Merrifield finally turned up in Batey Ads Singapore. This led to stints in... Date: April 12 A& 13, 2007 Place: MULIA HOTEL JAKARTA Call Eva at 0819 1104 1050 or eva@ham.com.my or Titi at 0813 101 70091 or titi@ham.com.my Find out more here>> | ||
 Call for Entries for this year's ADOI ADVERTISING AWARDS. Click here to download PDF Entry Submission Forms | ||
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| StarBiz: Local content can draw ad revenue, says Carat MD KUALA LUMPUR: More local content should be made available on the Internet and other digital platforms to lure consumers and advertising revenue...... Read more >> Sun2Surf: Understand the changing consumer behaviour The advertising industry has been urged to go back to basics, in reaching out to consumers today. "Go back to principles of consumer marketing and understand the consumer,"said Celcom chief executive officer Datuk Shazali Ramly... Read more >> BrandRepublic: BBDO and Ogilvy retain Maxis KUALA LUMPUR - BBDO and Ogilvy & Mather are tipped to have retained their places on the RM200 million (US$60 million) Maxis account, the largest in Malaysia... Read more >> SMH: Malaysian bloggers may have to reveal identities The battle to control cyberspace in Malaysia intensified Thursday as a minister said bloggers may be forced to register their names to avoid unjust claims being posted on the Internet.... Read more >> TheHindu: Sun TV joins hands with Malaysia's Astro NEW DELHI: The Sun TV group has forged a joint venture with the Malaysia-based Astro All Asia Network Plc to provide Direct-to-Home (DTH) services in India in the second half of this year..... Read more >> | ||
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